India's Zee Network Exports Dance Reality Show to Thailand
'Dance India Dance' becomes the first Indian reality format to be licensed overseas.
Leading Indian broadcaster Zee TV has licensed its popular reality show Dance India Dance to Thailand's JKN Global Media. This is the first time an Indian reality format has been exported overseas, according to a joint announcement.
Dance India Dance was launched in 2009 on the network's Hindi general entertainment channel Zee TV. The format involves open auditions across major Indian cities for raw talent performing various styles, from Indian to western and other forms. The 18 finalists — who are trained by Bollywood choreographers — compete against each other in weekly elimination rounds. Audience votes and a panel of judges determine the final winner, who is awarded the title of India's best dancer.
“Through this partnership with JKN Global Media Limited, the show will not only reach out to the South-Asian diaspora but the local, mainstream audiences in Thailand as well,” said Zee Entertainment Enterprises MD and CEO Punit Goenka.
Dance Thailand Dance is expected to reach 22 million homes via the JKN Channel.
Goenka also added that going forward, the network hoped to license “our other home-grown formats to international markets.”
The network's content syndication unit, Zee Bollyworld, offers over 120,000 hours of Indian programming across diverse genres.
JKN Global Media is a leading regional distributor of international documentaries and movies, owning the rights to distribute BBC programs. The company has also promoted Korean films in Thailand.