Indie ad agency Moroch tapping Ball for expansion

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NEW YORK -- Former Warner Bros. president of domestic theatrical marketing Brad Ball has joined independent ad agency Moroch as senior partner. Ball, also a former chief marketing officer at McDonald's, will open a Los Angeles office for Moroch to lead the agency's expansion in the digital, branded-entertainment and emerging-platform arenas.

Ball, who since 2001 has served as principal and owner of Los Angeles-based branded entertainment agency Ball Entertainment Group, will hold a significant equity position in Moroch and serve on the agency's board of directors. His responsibilities also will include senior-level strategic and client duties.

"Teaming with Brad is one of the most substantial development moves in our 25-year history," Moroch Partners founder and chairman Tom Moroch said. "The merger of Ball Entertainment Group clients will drive immediate growth, while the strength of Brad's contacts and reputation will lead us to future growth. And his most recent focus on digital and branded entertainment at Time Warner and Ball Entertainment Group will complement and broaden our capabilities in emerging media."

As senior vp and chief marketing officer at McDonald's domestic business from 1995-98, Ball directed the U.S. marketing plans for more than 10,000 restaurants and 2,800 franchisees and was co-architect of McDonald's global marketing alliance with Disney. While serving as president of domestic theatrical marketing at Warner Bros. from 1998-2001, he directed all areas of film marketing for Warners' North American operations and the release of 90 films, including "You've Got Mail," "The Matrix" and "Harry Potter and the Sorcerer's Stone."

Moroch, one of the top 20 independent advertising agencies in the U.S., is headquartered in Dallas. Its clients include McDonald's, Midas, Verizon Wireless, the Walt Disney Co., 20th Century Fox, New Line Cinema, Sony and Universal.
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