EmptyNBC Universal's Bravo emerged as the most "gay-friendly" company, according to a survey released this week from Prime Access and PlanetOut.
Four of the top five brands ranked were from the media and technology sectors. Following Bravo were Apple, Showtime and HBO.
It was 52% of gay consumers polled who recognized Bravo — which has aired many series featuring gay personalities, including "Queer Eye for the Straight Guy" and "Working Out" — as gay-friendly. Bravo also was perceived as highly gay-friendly among straight consumers (28%).
Among gay consumers, Apple finished second with a 39% score, followed by Showtime (35%) and HBO (34%). The list was rounded about by nonmedia companies including Absolut, Levi's and American Express. (partialdiff)