‘Iron Man 3’ Sets Box Office Records in Russia
The third installment of the Marvel hit had the biggest opening day ever in the country, pulling in $8 million.
MOSCOW – Adding to its list of box office records around the globe, Marvel's Iron Man 3 eclipsed Russia's biggest opening day ever, and notched the country's second-largest opening weekend ever, according to recently released data.
Distributed by Walt Disney Studios Sony Pictures Releasing (WDSSPR), the third installment in the Marvel franchise opened on May 2 and grossed 250 million rubles ($8 million) in Russia and other CIS states, except Ukraine -- the best opening day figure to date.
The movie’s performance over the entire weekend, which coincided with a national holiday in Russia, was also remarkable. It grossed 713 million rubles ($22.9 million), which put it second on the list of all-time opening weekend champions after Pirates of the Caribbean: On Stranger Tides, also a WDSSPR release. Pirates came out on the May holiday two years ago and grossed 749 million rubles ($24.1 million).
The holiday weekend’s second-highest grossing movie in Russia was the local hockey biopic Legenda Nomer 17 (Legend #17), which took in 122 million rubles ($3.9 million) during its third weekend in theaters.
Iron Man 3’s performance exceeded local analysts’ forecasts. The trade publication Bulleten Kinoprokatchika (Exhibitor’s Bulletin) had forecasted the movie’s opening weekend gross to be 550 million rubles ($17.7 million).
In North America, Robert Downey Jr.'s Iron Man 3 opened to $175.3 million from 4,253 theaters, the No. 2 debut of all time behind fellow Marvel pic The Avengers ($207.4 million), also starring Downey as Iron Man. As of Sunday, the film's worldwide haul was a whopping $680.1 million.
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