ITN to provide AOL U.K. with video content
Clips of all themes to run from 60 seconds to six minutesLONDON -- ITN Productions and AOL U.K. are partnering to bring AOL users ITN videos daily across the AOL homepage, news and entertainment channels.
ITN Productions was chosen after a competitive tender process by AOL U.K.
The ITN clips, which playback within the page, run from 60 seconds to six minutes and aim to provide AOL with fresh opportunities to provide pre-roll advertising.
ITN Productions said it will provide video news covering U.K., world, showbiz, money and sports as well as entertainment and lifestyle content spanning video gaming, music, TV, movies and fashion.
No financial details were disclosed but sources said the length of the deal was "for a significant period."