ITV chairman pledges change at broadcaster

Archie Norman says ITV will be 'different business' in 3 years

LONDON -- Incoming ITV chairman Archie Norman has told staffers to expect "a very different business" within the next three years and pledged to "recreate" the broadcast group so that it will be able to thrive in a digital world.

In an email to all ITV staff, the former head of the supermarket chain Asda and senior figure in the Conservative Party -- who took the reins at ITV Jan. 1 -- said he would launch a strategy review over the next few weeks and aimed to build a business that was future proof.

Norman said acting chief executive John Cresswell would "continue to provide executive leadership for the business" a possible sign that Cresswell is being considered as the next chief executive, despite having earlier said he was not interested in the post.

Despite a strong ending to 2009 with such successes a record 18 million watching the final of "X Factor", Norman told ITV staff that 2010 "looks like another difficult year" and said the broadcaster was "not out of the woods yet." He said he aimed to improve content while "living within our means" on costs in order to make ITV once again a growth business.
comments powered by Disqus