ITV to Launch Online Video Hub, Consolidate Web, VOD Offers

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ITV Hub will live stream the U.K. industry giant's networks and offer on-demand content, including 'Family Guy.'

U.K. TV giant ITV will consolidate its website, which offers video content, and its VOD service ITV Player into a single digital hub focused on live streaming of its TV networks, as well as on-demand content.

The company said Wednesday that it would launch the ITV Hub later in the year. It will be available on mobile devices, computers and Internet-connected TV sets. Among the devices that will offer it is the Amazon Fire TV and Fire TV Stick. The computer version of the hub will consolidate ITV’s VOD pages and show sites.

Among the on-demand content available on ITV Hub will be Family Guy.

"The ITV Hub will replace ITV Player and itv.com and will launch later this year across mobile, PC and connected TV," ITV said. "Live streaming of ITV's TV channels, which now accounts for over 30 percent of usage on PC and mobile, will be at the heart of the new service, offering audiences a more compelling TV-like experience across all devices."

Said Paul Kanareck, ITV’s director of online: "With over 11 million registered users and 726 million long form requests last year alone, our VOD service has come of age, with live TV right at the core of our proposition. Our product and content offering has improved dramatically and we look forward to sharing further detail of our ambitious developments at The ITV Gala in November."

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