ITV lures BBC controller for top job
Elaine Bedell joins U.K. commercial TVLONDON -- BBC controller of entertainment commissioning Elaine Bedell has been poached by rival ITV.
The BBC veteran will take over one of the biggest jobs in commercial television here, becoming the network's director of entertainment and comedy, with oversight of such shows as "X Factor" and "I'm A Celebrity."
Replacing outgoing executive Paul Jackson, who is returning to production, Bedell will be reunited with ITV director of television, channels and online Peter Fincham, with whom she worked with at BBC1.
At the BBC, Bedell was involved in commissioning some of the pubcaster's biggest shows, including "Strictly Come Dancing," the Brit equivalent of "Dancing With the Stars," as well as controversial chat show "Friday Night With Jonathan Ross" and "Top Gear."
She was previously BBC1 commissioner of factual entertainment.
Her appointment comes as ITV promoted director of regional news Michael Jermey to the post of director of news and current affairs, with both Jermey and Bedell reporting to Fincham.
"Elaine has been a highly successful controller of entertainment at the BBC and has embraced the challenge of commissioning across a range of platforms to reach new and elusive viewers beyond the traditional TV audiences, something we are absolutely committed to at ITV," Fincham said Monday.