ITV Hires BBC Host for Revamped Morning Show
"Daybreak" will be renamed "Good Morning Britain" and offer "engaging, news-driven content" in an attempt to close the ratings gap with the U.K. public broadcaster's "Breakfast" show.
LONDON – U.K. networks giant ITV on Monday announced plans to revamp weekday morning show Daybreak and rename it Good Morning Britain.
The new breakfast show, set to launch later this year in the 6-8:30 a.m. time slot, will be led by Susanna Reid, the host of BBC One morning show Breakfast.
She will be joined by Ben Shephard, Charlotte Hawkins and Sean Fletcher. Shephard is a host on ITV and Sky Sports, Hawkins was hired away from the Sky News morning show Sunrise, and Fletcher is a former BBC news and sports presenter who currently works for Sky Sports.
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Current Daybreak co-host Lorraine Kelly will now get her own show, Lorraine, in the 8:30-9:25 a.m. time slot.
Meanwhile, her current co-host, Aled Jones, will get a new weekend morning show, called Weekend, in the 8:30-9:25 a.m. slot, ITV said.
"ITV has a first-class roster of breakfast and daytime talent both on and off screen, and I’m thrilled to be expanding this," said ITV director of daytime Helen Warner. "Our overriding aim is to continue to improve our breakfast programming for our viewers, and we have been working for some time behind the scenes developing the next chapter of our offering."
She added: "Engaging, news-driven content is our number one priority and will be at the heart of everything we do on Good Morning Britain."
Daybreak has been on the air for less than four years, but typically averages a much smaller audience than its BBC competition. The ITV show typically draws around 600,000 viewers, compared with 1.6 million for BBC's Breakfast.
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