ITV sells 'Emmerdale' to VisionTV in Canada

Classic Brit comedies, dramas are primetime VisionTV staples

TORONTO -- Blimey! ITV Studios Global Entertainment has added to the chorus of British accents in Canadian primetime by selling its soap "Emmerdale" to cable channel VisionTV.

The ITV1 soap will be stripped nightly Monday to Friday at 9:30 p.m. from Sept. 20, airing after the BBC's flagship soap "Eastenders," recently acquired by VisionTV for the 9 p.m. slot after it was jettisoned by BBC Canada.

The deal was brokered by Tania Jacobson, vp of sales at ITV Studios Global Entertainment and Beverley Shenken, director of program acquisitions at VisionTV parent Zoomermedia.

The Canadian broadcaster will run "Emmerdale" around six months behind the U.K. storyline.

Classic Brit comedies and dramas are primetime staples for VisionTV, TVOntario and other Canadian niche channels targeting Anglophiles in the once-British colony and still a part of the British Commonwealth.

The Canadian Broadcasting Corp. airs ITV's flagship soap "Coronation Street" in its primetime schedule.
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