ITV takes 25% stake in Carbon Media

Specialist factual indie producer of 'Jump London'

LONDON -- ITV expanded its slate of production companies Tuesday, picking up a 25% stake in factual reality producer Carbon Media, creator of such shows as "Jump London" and "The Big Art Project," for an undisclosed amount.

Under terms of the deal, ITV Global Entertainment will exclusively handle Carbon Media's international distribution catalog, which includes such shows as "The Nativity Decoded," which aired on Channel 4 on Christmas Day.

Launched by Mike Christie and Mike Smith in 2004, Carbon Media recently hired former Shine TV executive Steven Wright as joint creative director.

ITV global content managing director Lee Bartlett said the deal will enable the broadcaster to expand its production into new genres.

"This deal fits our strategy for the future which is all about investing in the type of specialist talent that will help us to expand our content production into new areas," Bartlett said.
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