ITV to unveil pay TV plans - reports

Broadcaster to reveal it is in talks with pay TV giant BSkyB

LONDON (Reuters) -- ITV, the biggest free-to-air commercial broadcaster, will this week unveil plans for a pay TV service as part of a five-year strategy under new chief executive Adam Crozier, Sunday newspapers reported.

ITV will reveal it is in talks with pay TV giant BSkyB about carrying high definition versions of its ITV2, ITV3 and ITV4 channels on BSkyB's satellite platform, the Sunday Times reported.

But the Sunday Express said ITV would unveil plans for a new "bespoke" pay TV service which could be aimed at male viewers.

ITV could not immediately be reached for comment.

Any move into subscriber-only TV would be the broadcaster's first since the collapse of ITV's ITV Digital service eight years ago.

A successful pay TV service would reduce the group's dependence on volatile advertising revenues, which have fallen off during the recession.

ITV is due to announce half-year results on Tuesday.

The broadcaster's shares, down 25% in the last three months, closed at 53.60 pence (83 cents) on Friday, valuing the company at about £2 billion ($3.16 billion).
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