ITV ups Noel Hedges

Exec tapped for new senior vp position

Noel Hedges has been tapped for the new post of senior vp sales and acquisitions for the Americas at ITV Studios -- Global Entertainment, the international arm of the British broadcaster.

Hedges will be based at ITV Studios offices in Los Angeles and report directly to director of sales Tobi De Graaff.

Hedges will manage the team responsible for all TV program sales and also report locally to Paul Buccieri, CEO of ITV Studios. He will handle TV sales of scripted programs in the ITVS catalog within the Americas (the U.S., Canada and Latin America) as well as all acquisitions of scripted shows for international distribution.

"The ITV library is without equal in both size and quality," De Graaff said. "Noel is uniquely qualified to identify business and co-production opportunities in these territories while nurturing existing relationships with broadcasters and television buyers."

Hedges has served since 2006 as head of drama and comedy for ITVS, responsible for managing the company's worldwide fiction portfolio. His activities Stateside have included brokering the deal between AMC and ITV for the remake of "The Prisoner" as well as numerous WGBH co-prods.

Having started his career 13 years ago at the BBC, Hedges went on to sales stints on the European continent on behalf of ITV subsidiaries Carlton and Granada.
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