Pret-a-Reporter

Ivanka Trump Brand Dropped 32 Percent in Sales at Nordstrom in Midst of 2016 Election

Drew Angerer/Getty Images
Ivanka Trump

A sharp drop in sales occurred in the weeks leading up to the Nov. 8 election, according to data obtained by 'The Wall Street Journal.'

Ivanka Trump's fashion brand saw a 32 percent decline in sales over the last fiscal year, The Wall Street Journal reported Saturday.

Sales for the line's footwear and apparel dropped more than 70 percent in the second, third and fourth weeks of October compared to the year before, according to internal data obtained by WSJ. Sharp declines were found to have happened in the weeks leading up to the presidential election on Nov. 8.

Nordstrom announced that it would be discontinuing carrying Trump's brand earlier this month, based on performance.

"We've said all along we make buying decisions based on performance. We’ve got thousands of brands — more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business," a statement from a Nordstrom representative read. "Each year we cut about 10 percent and refresh our assortment with about the same amount. In this case, based on the brand’s performance we’ve decided not to buy it for this season."

Since the announcement, President Donald Trump has openly attacked the retailer in defense of his daughter, tweeting, "My daughter Ivanka has been treated so unfairly by Nordstrom."

comments powered by Disqus