iVillage faces staff cuts

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Following an organizational streamlining, 13 positions have been eliminated at NBC Universal-owned iVillage, representing 4% of the company’s 300-person workforce, an iVillage spokesperson confirmed Tuesday.

Sources said the move is intended to reduce duplication among positions and streamline operations at iVillage, which insiders noted was operating as 15 disparate businesses when NBC Universal acquired it in 2006 but has since seen 18 months of year-over-year growth.

Among those affected were employees in the editorial, marketing and research departments, including iVillage editor-in-chief Jennie Baird, according to sources. Meanwhile, some of the 13 staffers affected are being eyed for other positions within NBC Universal.
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