Jack Tomik Leaves CBC to Lead Media Sales at Rogers Media

CANNES – Canadian media sales veteran Jack Tomik has bolted from the Canadian Broadcasting Corp. to join rival Rogers Media.

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Tomik will join Rogers Media in the newly-created role of chief sales officer on November 1, after serving for three years as general manager of the CBC Revenue Group.

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In his new role, Tomik will oversee divisional sales heads at Rogers Media across expanding multiple platforms like TV, radio, digital, publishing and Sportsnet.

Alan Dark will take over as head of the CBC Revenue Group, just as the pubcaster faces a potential sharp decline in ad revenue as the NHL lockout delays and possibly terminates the current pro hockey season.

Tomik first joined the CBC’s media sales effort in 2010 just as Scott Moore, executive director of CBC Sports and general manager of the CBC Revenue Group, left the pubcaster to join Rogers Media as president of broadcasting.

Tomik is jumping to Rogers Media just as Moore is firmly in place under the leadership of Rogers Media president Keith Pelley.

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In another move Wednesday, Rogers Media promoted Dale Hooper to senior vice president of marketing and consumer insights.

Hooper in early 2011 joined Rogers Media as senior vice president of sales and marketing after a stint as vice-president of marketing and insights for PepsiCo Beverages Canada.