'Jackass 3' Tops DVD Sales Chart
Paramount Home Entertainment’s Jackass 3 debuted at No. 1 on the national home video sales chart the week ending March 13, proving that from time to time a TV spinoff can become a successful movie.
The third feature-length spinoff of the MTV TV show, in which Johnny Knoxville, Steve-O and Jason “Wee-Man” Acuna, among others, perform dangerous stunts and various raunchy acts, topped the Nielsen VideoScan First Alert sales chart its first week in stores, bumping Walt Disney Studios’ Bambi to No. 4.
But on Nielsen’s dedicated Blu-ray Disc chart, the little deer outmaneuvered the human wackos, retaining its No. 1 spot for the second consecutive week. Jackass 3 bowed at No. 2, with 40% of its week-one sales coming from the high-definition disc.
Jackass 3, which grossed $117.2 million in theaters, outsold several other new releases.
Anchor Bay’s The Walking Dead: The Complete First Season debuted at No. 2 (No. 3 Blu-ray), while Lionsgate’s The Next Three Days, a crime drama starring Russell Crowe that grossed $21.2 million in theaters, debuted at No. 5 (No. 4 Blu-ray).
A third new release, Paramount’s Morning Glory ($31 million), with Harrison Ford, debuted at No. 8 (No. 12 Blu-ray). The Walking Dead benefitted from Blu-ray, which accounted for 45% of total unit sales, high for a TV show.
On Home Media Magazine’s rental chart, none of the week’s hot new theatrical releases are from studios with rental windows, so they finished first, second and third: The Next Three Days at No. 1, Jackass 3 at No. 2 and Morning Glory at No. 3.