'Jackass 3D' Opens Strong With $21.8 Million

3:23 PM PST 10/17/2010 by Carl DiOrio

Threequel's weekend haul looks to beat expectations

There were enough moviegoers up for some extra-dimensional, if stupid, fun on Friday to lift Paramount's "Jackass 3D" to the top of the domestic box office with an estimated $21.8 million rung up during its first day in multiplexes.

The chart-topping tally features $2.5 million from Thursday-midnight performances, the most ever in witching-hour box office for an October release. The dangerous-pranks threequel is only playing in 3D venues, where premium ticket pricing will fatten grosses throughout its run.

The Johnny Knoxville starrer is on track for a $40 million-plus weekend. That's about 25% more than originally projected for its opening frame.

A big screen extension of a onetime MTV series, "Jackass: The Movie" opened in October 2002 with $22.8 and fetched $64.3 million overall domestically. "Jackass: Number Two" debuted with $29 million in September 2006 en route $72.8 million in U.S. and Canadian coin.

Jeff Tremaine again directed the R-rated threequel, whose production costs are estimated at $19 million.

Elsewhere on Friday, Summit Entertainment's "RED" -- an action comedy about onetime special-ops agents pulled out of retirement; unspooled with $7.3 million. That should keep "RED" and its ensemble cast of Bruce Willis, Morgan Freeman and Helen Mirren rolling toward a $20 million-plus bow through Sunday.

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