Jacquemus Enlists Choreographer for Body Sculpture Fall Fashion Campaign
Don't get it twisted, this campaign is seriously cool.
In addition to dressing fashion-y celebs like Alexa Chung and Rihanna, designer Simon Porte Jacquemus has made a name for himself constructing suits and separates with architectural, sometimes gravity-defying elements. But for his fall campaign, the 26-year-old Frenchman took the idea of sculpting to a new, human level.
Jacquemus, who founded his eponymous label in 2009, enlisted the help of choreographer Willi Dorner to create a human sculpture installation called "La Reconstruction" for his latest campaign. In the image, photographed by David Luraschi, four models (contortionists?) are seen intertwined in a configuration that makes it difficult to discern which limbs belong to whom.
"For me as choreographer it's of course a great joy to see that my performance "bodies in urban places" increasingly also finds entrance into other creative fields such as the fashion world," said Dorner of the campaign. "Simon had a very clear vision about the motive he wanted for the picture, so that was easy to decide on. The challenge for me in this special case was to arrange the models as an interesting body sculpture on the one hand, but to make sure at the same time that the clothes don't lose anything from their impression."
Despite the tangle of bodies, Jacquemus' bright, '70-esque color palette of brown plaid, orange and saffron yellow still shone through thanks to Dorner's crafty hand.
"We are all a group of people together, so there is no individuality in this campaign," said Jacquemus in a release. "There is something very playful. I like that in Jacquemus there is no hierarchy."