Pret-a-Reporter

Jaden Smith Is the Newest Face of Louis Vuitton

Jaden Smith
AP Images

New year, new campaign.

Jaden Smith has been tapped as the newest face of Louis Vuitton.

Read more Louis Vuitton's Spring Campaign Star Is a Fictional Video Game Character

Known for his unusual style of wearing dresses for shirts, Smith will be featured in the ad campaign for the brand’s spring/summer 2016 collection. Louis Vuitton creative director Nicolas Ghesquiere announced the news through Instagram on Saturday (Jan. 2).

 

A photo posted by (@nicolasghesquiere) on

Smith, the son of Will Smith and Jada Pinkett, was named one of GQ’s 20 Most Stylish Men Alive in 2015. Some of his more unusual fashion choices include wearing a black-and-white outfit that included a skirt at his prom, and showing up in a white Batman suit at Kanye West and Kim Kardashian’s wedding.

See more The 50 Best Red-Carpet Dresses of 2015 

The young rapper told GQ that his style icons are Batman, Robin, Superman and West. At a young age he called himself the “king of animal print,” but now says he prefers wearing black and draped clothing so he can feel like a superhero.

Smith continues to promote his MSFTSrep clothing line on social media.

This story first appeared on Billboard.com.

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