Jain upped to exec vp MTV India

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NEW DELHI -- Amit Jain, the managing director and executive vp of Mumbai-based MTV Networks India, has been elevated to managing director and executive vp MTV Networks India, China and South East Asia, effective immediately, the company announced Tuesday.

Jain, who will continue to report to MTV Networks International president Bob Bakish, will relocate to Singapore. In addition, Jain will be nominated to the soon-to-be-formed board of Viacom-18, the new entertainment broadcasting joint venture between Viacom and New Delhi-headquartered Indian broadcasting group TV18 (HR 5/22).

Viacom-18 plans to launch a Hindi general entertainment channel within a year, followed by a suite of niche channels from the MTV portfolio.

Said Bakish: "Amit's leadership, vision and success in setting up our new joint venture in India made it clear that he was ready to expand his role and step up to drive growth across key Asian businesses."

Jain's newly created position means that MTV's India, China and Southeast Asia operations will be grouped together, reflecting the company's structure in Europe, where clusters of complementary regions are managed by one executive.

"Asia is one of the biggest paradoxes for broadcasters. I am looking forward to leveraging MTVN Asia's talent for unlocking the true potential of the market," said Jain, who joined MTV Networks in January 2006 from Coca-Cola India.

MTV also announced the promotion of Ian Stewart to the newly created position of senior vp, Viacom Brand Solutions International, the network's specialized marketing services division. Stewart will continue to be based in Singapore with a dual reporting line to Jain and VBS International managing director and executive vp Kevin Razvi.
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