Jakks, Dentsu creating anime TV show

Companies also set to make a corresponding line of toys

Jakks Pacific has teamed with Japanese animation company Dentsu to create an anime television show and corresponding line of toys.

For Jakks, the third-largest toy company in the U.S., it marks the first foray into co-producing and owning its own entertainment property. Jakks is better known for toys based on proven characters licensed from such giants as Disney, Nickelodeon and Warner Bros.

Dentsu, best known as an advertising and marketing company, will develop the show, "Monsuno," at its DCI-Los Angeles subsidiary.

Jakks and Dentsu have tapped Mitsuharu Inoue to serve as creative director. Inoue produces "Bakugan Battle Brawlers," an anime series on Cartoon Network based on one of the most popular toy lines in North America.

The "Monsuno" TV show and toys are expected to launch simultaneously next year, though a tele¬vision broadcast partner hasn't yet signed.

"Monsuno" targets boys 6-11 and is an original property about a group of adventurous youngsters who find themselves in possession of "reawakened" DNA from a monster.

DCI-LA, which is co-producing with Jakks, opened in 2008. It employs four people locally, and its projects are animated in Japan. Before "Monsuno," the company worked on the anime series "Deltora Quest," based on a 15-book series by Australian author Emily Rodda.
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