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James Bond Branding Guru Karen Sortito Dies at 49

5:25 PM PST 12/14/2010 by Mike Barnes

Executive helped resurrect the 007 franchise at MGM in the mid-1990s; she also aided in defining the MTV brand during its formative years.

Karen Sortito, a revolutionary branding executive who helped resurrect the James Bond franchise at MGM in the mid-1990s, died Monday of cancer in New York. She was 49.

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