James Cameron Siding With Theater Owners Against Studios' Premium VOD Plan (Exclusive)
6:52 PM PDT 4/6/2011 by Pamela McClintock
Cinemark also takes a stand, refusing to carry trailers or put up signage for any movie until it's notified whether the title will be part of the premium VOD offering.
The standoff between Hollywood studios and theater owners over a new premium VOD service intensified Wednesday as prominent filmmakers -- including James Cameron -- prepared to side with exhibitors in a show of support for the theatrical experience.
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