Japan's Softbank Unveils Unlimited Smartphone Streaming Service

4:52 AM PST 03/10/2011 by Gavin J. Blair

"Movie Life" service costs $5.90 per month and debuted Thursday.

TOKYO – A film and drama streaming and download service on Softbank smartphones, "Movie Life," with unlimited viewing for 490 yen ($5.90) per month, began Thursday.

Produced in cooperation with online content delivery service GyaO, initial content will feature 30 titles from Kadokawa, Toei and SkyPerfect Broadcasting, including The Girl with the Dragon Tattoo, as well as Mad Men season one and episodes of The Simpsons.

From April, content will be added from Gaga and Nikkatsu, with 100 titles per month in total to be available on six smartphones, including Softbank’s Disney Mobile handset.

Softbank remains Japan’s third-biggest carrier but has registered the strongest subscriber growth in recent years as it turned around the struggling Vodafone Japan operations it took over from the global telecoms giant.

The last few years have seen it pick up subscribers on the back of strong marketing campaigns, as well as being the exclusive Japanese provider of the iPhone and iPad.

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