Jason Klarman upped to president of Oxygen
Exec had been general manager since January 2008NEW YORK -- Jason Klarman has been elevated to president of Oxygen Media, effective immediately. He previously was general manager, a position he had held since January 2008.
Under Klarman's watch, Oxygen has seen a significant uplift in deliveries of its core demos. The network averaged 200,000 women 18-49 in primetime during the first quarter of 2010, up 6% from the year-ago period, while women 18-34 grew 8% to 115,000.
Total deliveries improved 17% in Q1, with an average primetime audience of 524,000 viewers. All told, Oxygen has doubled its deliveries of women 18-49 since NBC Universal acquired the property in late 2007; in the same 2 1/2 -year span, women 18-34 have nearly trebled.
As Oxygen has pumped up its demo performance, it has enjoyed a concomitant lift in ad sales activity. Since 2008, the network has lined up 100 new sponsors; last year, Oxygen took in $148.5 million in ad sales revenue, per Kantar Media.
"Jason has an unparalleled gift for identifying a brand's essence and driving a business from that vantage point," said Lauren Zalaznick, president of NBC Universal Women & Lifestyle Entertainment Networks, in announcing the promotion. "His ability to deliver a message that cuts through the clutter, along with (his) keen business acumen, has driven the incredible double-digit growth at Oxygen."
Before joining Oxygen, Klarman was executive vp marketing and digital at Bravo. In 2005, he spearheaded the rebranding of Bravo, priming the pump for series like "Project Runway," "Top Chef" and the "Real Housewives" franchise.
Klarman joined Bravo in 2004 from the now-defunct linear network Trio. Before that, he was vp marketing at Fox News.