Jay Cohen tapped for MTV Games
Jerry Bruckheimer brings in ex-Ubisoft vpJerry Bruckheimer is hiring Jay Cohen, newly departed senior vp publishing Ubisoft North America, in a leading role at the video games division the veteran producer is launching with MTV Games.
The hiring comes a little more than a year after Bruckheimer inked a deal with MTV Games to jointly build a game studio in Santa Monica and develop new and original titles for a variety of platforms, including potentially mobile and virtual worlds.
Until his departure, Cohen was responsible for content acquisition and strategic planning on this side of the Atlantic for Ubisoft, the French publisher that has emerged in recent years as major player in the video game space.
Cohen's new duties with Bruckheimer are still unknown, though he does bring a wealth of experience, something that Bruckheimer, despite his Midas touch when it comes to films and TV, does not have yet in video games.
MTV Games, which declined comment, exploded into the gaming space several years ago through a deal with Harmonix to create "Rock Band," the multi-instrument music game. "Rock Band 2," the latest in the series, sold 1.7 million copies last year after its September release.