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Jay Leno shuffle leaves Citytv in the lurch

Primetime show's ratings met the network's projections

TORONTO -- It'll be back to the drawing board for Canadian broadcaster Rogers Media after its primetime experiment to strip NBC's "The Jay Leno Show" weeknights at 10 p.m. ends Feb. 12.

Malcolm Dunlop, executive vp programming at Rogers Media Television, expressed disappointment with NBC retiring Leno from 10 p.m.

He said audience ratings for the NBC's primetime talker met "our projections and Jay Leno at 10 p.m. fit well into Citytv's desire to be innovative and proved our willingness to take some risks."

Citytv, which does not have the audience pull of top Canadian networks like CTV and Global Television, pulled in an average audience of 376,000 total viewers in the Monday-Friday 10 p.m. slot from Sept. 21-Dec. 13, according to BBM Canada data.

Dunlop did not indicate where he will find replacement shows for Citytv's 10 p.m. schedule after the Winter Olympics get under way next month on rival CTV in Canada.

NBC's backpedaling on Jay Leno also will complicate scheduling at CTV, which airs "The Tonight Show With Conan O'Brien" and "Late Night With Jimmy Fallon" on its subsidiary A Channel.

CTV will wait to see how NBC gets out of its jam of late-night talkers before making its own scheduling moves.