Jay Z is entering the fragrance business.
The rap mogul will launch his first men's fragrance, "Gold Jay Z," on Black Friday, Nov. 29. To create the scent, Jay Z collaborated with Firmenich perfumer extraordinaire Ilias Ermenidis.
"I was impressed with Jay Z’s style and confidence and was drawn to the ease with which he carries himself and all of his success," Ermenidis said in a statement. "He has a natural cool that people want a piece of. In developing Gold Jay Z, I wanted to capture both the vibrant ambitious part of Jay Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by Jay Z."
Gold Jay Z's scent is described as being "perfected through a layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry" with a "refined infusion of violet leaf, cypress, lavender and luxurious vetiver with a thread of pink pepper." The fragrance's "golden amber, patchouli, teak and bourbon vanilla give a final shot of gilded sensuality."
Gold Jay Z will be available in three sizes: 3.0 ounce ($70), 1.7 ounce ($55) and 1.0 ounce ($39) at major department stores across the U.S.
Jay Z, who is working with Barneys New York for his holiday collection, recently felt "demonized" by critics who pressured him to drop out from his collaboration after the luxury store was accused of racial profiling.