Jay-Z Signs on as Duracell Spokesperson, Investment Partner

New dad Jay-Z has signed a multi-year global agreement with Duracell as an investment partner, and will also be the face and voice of the Duracell Powermat JV, the company announced on Tuesday, Jan. 10.

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"I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution," the rapper said in a statement. "I'm partnering with Duracell Powermat because they're providing the solutions for the future."

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"The Duracell Powermat joint venture merges Procter &Gamble's core expertise in consumer understanding, brand-building and go-to-market capability with Powermat's technological innovation and ability to create a best-in-class wireless charging experience," said Stassi Anastassov, President Duracell, P&G, in the statement. "When we thought about bringing together representatives from best-in-class categories, Jay-Z was the natural choice to be the new face and voice of Duracell Powermat."

"Jay-Z is power personified. He inspires millions of people all over the world on a daily basis with his music and his story," said Ran Poliakine, CEO of Powermat Technologies. "There is no better face or voice that can move people to adopt a new paradigm in power delivery."

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The company will be presenting its new line of wireless charging products at the Consumer Electronics Show in Las Vegas this week.

Twitter: @billboardbiz