Jay-Z Signs on as Duracell Spokesperson, Investment Partner

11:59 AM PST 01/10/2012 by Billboard Staff
Dave M. Benett/Getty Images

The company made the announcement at the Consumer Electronics Show in Las Vegas on Jan. 10.

New dad Jay-Z has signed a multi-year global agreement with Duracell as an investment partner, and will also be the face and voice of the Duracell Powermat JV, the company announced on Tuesday, Jan. 10.

"I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution," the rapper said in a statement. "I'm partnering with Duracell Powermat because they're providing the solutions for the future."

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"The Duracell Powermat joint venture merges Procter &Gamble's core expertise in consumer understanding, brand-building and go-to-market capability with Powermat's technological innovation and ability to create a best-in-class wireless charging experience," said Stassi Anastassov, President Duracell, P&G, in the statement. "When we thought about bringing together representatives from best-in-class categories, Jay-Z was the natural choice to be the new face and voice of Duracell Powermat."

"Jay-Z is power personified. He inspires millions of people all over the world on a daily basis with his music and his story," said Ran Poliakine, CEO of Powermat Technologies. "There is no better face or voice that can move people to adopt a new paradigm in power delivery."

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The company will be presenting its new line of wireless charging products at the Consumer Electronics Show in Las Vegas this week.

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