Jay-Z, Kanye West Open 'Watch the Throne' Store in Manhattan

Jay-Z and Kanye West are continuing to think outside the box when it comes to their collaboration album, Watch the Throne.

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The duo has set up a temporary store in Manhattan's SoHo neighborhood to sell copies of the LP.

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The storefront is covered in gold -- matching the album's cover art -- and on display the inside of the shop is the customized Maybach from the "Otis" video, which is plays on a loop on a large overhead screen, according to MTV News.

The store will be remain open through the weekend.

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Watch the Throne was released Monday exclusively on iTunes, with physical copies hitting stores Aug. 12, a move that was criticized by independent retailers.

The rappers also took extra precautions to prevent leaks ahead of its release and held only two New York City listening sessions beforehand.

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Beyonce, RZAand Q-Tip are among the contributors on the album.

Their 17-date tour kicks off Oct. 29 in Atlanta.