Jay-Z, Kanye West Open 'Watch the Throne' Store in Manhattan

5:43 PM PST 08/14/2011 by THR staff
Daniel Boczarski/Getty Images
Kanye West, left, and Jay-Z

Fans can buy copies of their collaboration album at the pop-up shop in SoHo.

Jay-Z and Kanye West are continuing to think outside the box when it comes to their collaboration album, Watch the Throne.

The duo has set up a temporary store in Manhattan's SoHo neighborhood to sell copies of the LP.

STORY: Jay-Z and Kanye West's 'Watch the Throne': Track-by-Track

The storefront is covered in gold -- matching the album's cover art -- and on display the inside of the shop is the customized Maybach from the "Otis" video, which is plays on a loop on a large overhead screen, according to MTV News.

The store will be remain open through the weekend.

VIDEO: Jay-Z, Kanye West Debut 'Otis' Video; Fans React

Watch the Throne was released Monday exclusively on iTunes, with physical copies hitting stores Aug. 12, a move that was criticized by independent retailers.

The rappers also took extra precautions to prevent leaks ahead of its release and held only two New York City listening sessions beforehand.

STORY: Jay-Z Tops Forbes' Hip-Hop Cash Kings List Again

Beyonce, RZAand Q-Tip are among the contributors on the album.

Their 17-date tour kicks off Oct. 29 in Atlanta.

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