Jay-Z's South by Southwest Performance To Be Live-Streamed on YouTube

4:41 PM PST 03/07/2012 by Shannon Ma
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American Express teams up with the MC for the Amex Sync Show event.

Jay-Z will be returning to South by Southwest for the second year in a row for a performance in collaboration with American Express.

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The rapper's show will be broadcast via live stream on the American Express YouTube page, as well as at Austin City Limits for the “Amex Sync Show” on March 12 at 7 p.m. CT.

In case fans miss the live stream, the show will be re-aired on-demand on the American Express twitter, YouTube and xBox LIVE accounts.

AmEx card members will be able to load special offers directly to their cards from retailers including Best Buy, McDonalds, Whole Foods Market, Zappos and more by tweeting with hashtags like #JayZSyncShow.

SXSW interactive badge holders who are AmEx card members will have the chance to win access to the “Amex Sync Show Presenting JAY Z” live for themselves plus one fellow SXSW attendee. Ticket pickup will occur at the American Express Booth at the Austin Convention Center on Saturday, March 10, at 7 a.m. on a first come, first serve basis.

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Fans of the artist can join in on the social experience leading up to the concert by tweeting song requests and unlock a digital concert poster.

Last year, Jay-Z made a surprise appearance at Kanye West’s showcase during SXSW. His collaboration with West on their chart-topping hit "Otis" went on to win them a Grammy award for best rap performance.

E-mail: Shannon.Ma@thr.com; Twitter: @HelloShannonM

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