Jeffrey Godsick Named President of Fox Consumer Products
The veteran marketing exec will be involved in the licensing and merchandising of studio's TV and film properties.
After spending most of his career marketing and publicizing movies, Jeffrey Godsick will expand into television as well in his new role as President of Fox Consumer Products, reporting to Twentieth Century Fox Chairmen Gary Newman and Dana Walden.
While he is shifting from the movie side to the TV side, Godsick said Thursday, his first official day on his new job, that he will be involved in the licensing and merchandising of both Fox’s movies and TV shows worldwide.
“It’s a great opportunity to be part of the changing world we are dealing with right now from a consumer products and retailing point of view,” said Godsick. “There is so much potential to grow the online side and the retailing side. Innovation is going to continue to be the thing that stands out in anything you do.”
Robert Marick who is Fox’s executive vice president, consumer products, will now report to Godsick.
"Jeffrey is one of the most respected marketing executives in this industry,” said Newman, “and we leapt at the chance to bring him on board to lead our consumer products division.”
His work in movies has included the global marketing of Avatar, where he worked closely with producer Jon Landau, among others. Landau praised Godsick for “his showmanship,” and said that the skills he has shown in movies will easily translate to television as well.
“Too many people think you’re either a marketing person or a promotion person or this or that,” said Landau on Thursday. “It doesn’t matter. It’s all the same thing.”
What is important, added Landau, is Godsick’s ability to “go out there and meet with people on the outside, the prospective partners, and really convey the sense of what the films are about and why the partnership makes sense.”
Godsick sees expanding opportunities domestically where there is growth in online, gaming and location based entertainment, and even greater possibilities outside the U.S. “Just as (international) markets have grown worldwide for our movies and television shows,” he said, “there is a tremendous amount of potential in the licensing area around the globe.”
“From The Simpsons to Avatar to Family Guy to Glee, Fox has all these amazing brands,” said Godsick. “These are some of the most influential brands in the world. That’s exciting to me.”
Godsick wouldn’t comment on rumors The Simpsons could be ending over economic issues between the studio and the cast and producers. However, he did say that whatever happens he believes The Simpsons, in terms of licensing and merchandising, “has a very long future.”
He points to the success The Simpsons has had not just in TV, but also as a movie, and in licensing as a consumer product all over the globe. He said it has also been a success as the theme of a ride for the Universal Studios theme park.
“There are a lot of people that are very interested in taking our properties and building location based entertainment around them, whether it is rides or worlds or anything that is related to that,” said Godsick. “These brands are so influential to people.”
Godsick expressed excitement about a number of upcoming Fox properties. In addition to The Simpsons, and upcoming sequels to Avatar, he mentioned the next Chipmunks movie coming at Christmas and another Wimpy Kids movie as examples. He said there is also expanding potential in The Planet of the Apes in light of the worldwide success of the latest movie. “I don’t think there was that opportunity prior to the re-launch of this franchise,” said Godsick.
Godsick has held a number of posts at Fox over the years. He was most recently senior executive vp. He began at Fox in 1995 in publicity and later was promoted to a marketing post. Among other movies he worked on were the Ice Age films, Moulin Rouge, the X-Men movies and Independence Day.
He left the studio in 2006 to become president of Fox-Walden, the studios joint venture with a company backed by Denver based millionaire Phillip Anschutz, which produced the Narnia movies and others.
Godsick returned to Fox marketing in 2008.
Prior to Fox, Godsick was a publicist at Rogers and Cowan. He began his career at Columbia Pictures as an assistant field manager working on Ghostbusters and other pictures.
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