Jennifer Lawrence Removed From 'Hunger Games: Mockingjay 2' Posters in Israel
The image of the Oscar-winning actress aiming her bow and arrow has been deleted from marketing materials for ultra-Orthodox audiences.
A movie poster with Jennifer Lawrence meant to tease The Hunger Games: Mockingjay – Part 2 has apparently proved too controversial for religious Israeli audiences, and has left no Katniss Everdeen, ready to take on the revolution, in sight.
Marketing materials for the fourth installment of the post-apocalyptic franchise aimed at audiences in Jerusalem and ultra-Orthodox towns in Israel have deleted a depiction of Katniss (Lawrence) aiming her bow and arrow, Israel's Haaretz paper reported.
A fiery mockingjay in the poster's background has instead replaced Lawrence in the foregound in marketing materials in multiple locations in Israel, a source confirmed to The Hollywood Reporter.
Lionsgate had no comment on the Israeli marketing campaign. But it's understood the removal of Lawrence from the Israeli marketing materials aimed in and around Jerusalem is not an isolated incident owing to the religious sensibilities of the country's ultra orthodox communities and the threat of vandalism.
Liron Suissa, vp marketing of Nur Star Media, the company responsible for the Israeli posters, told Haaretz that it was not the first time exhibitors have decided against hanging posters featuring women in front of religious consumers. "Unfortunately we are subject to unofficial coercion that forces us to be more careful," Suissa said.
"We have had endless vandalization, and clients prefer not to take the chance. We allow everything, but we recommend hanging another visual when necessary. The decision is the client's," Suissa added.