Pret-a-Reporter

First Look: Jennifer Lawrence's Dior Addict Campaign

AP Images/Invision
Jennifer Lawrence

Get ready for a super-glam J.Law.

Dior just has unveiled an exclusive sneak-peek video of its forthcoming Dior Addict film campaign with the always-stunning Jennifer Lawrence. Already, the nine-second spot makes us want to mark our calendars for Sept. 1, when we can go buy the rich raspberry lipstick she’s wearing.

The film campaign is scheduled to be released on Aug. 31, one day in advance of the launch of Dior’s 45 new, reformulated Dior Addict Lipstick shades. (The fresh formula features a hydra-gel topcoat and triple-oil complex infused through its core.) If the teaser is any indication, we’re in for a very glammed-up J.Law.

Read more Kendall Jenner Has Gone Barbie Blonde

Maybe it’s all strategy on Dior's part, but the short video released Friday leaves us wanting more. That’s because the newly minted highest-paid actress in the world’s face is hardly in it. Instead, we see her popping the cap and applying the aforementioned super-shiny lipstick, with only her pout in the frame. Just 10 days to go.

comments powered by Disqus