'Jersey Shore's' 'The Situation,' Pauly D Fire Back at Abercrombie & Fitch on Twitter

4:19 PM PST 08/17/2011 by Kimberly Nordyke
Ian Spanier/MTV
Mike "The Situation" Sorrentino

The duo take jabs at the clothing brand after it says it will pay the cast of the MTV reality show not to wear its clothing.

Mike "The Situation" Sorrentino and his Jersey Shore castmate Paul DelVecchio (aka DJ Pauly D) are firing back at Abercrombie & Fitch after the youth-targeted clothing brand announced it is willing to pay Sorrentino and his castmates to stop wearing its merchandise.

Sorrentino tweeted out a link Wednesday afternoon to a story about Abercrombie's stock dropping 9 percent on the heels of its announcement.

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"Looks like Abercrombie got themself into a Situation!" he wrote.

DelVecchio also chimed in on Twitter, posting an image of a T-shirt bearing the cast's signature "G.T.L." (Gym, Tan, Laundry) catchphrase and the brand name "Fitch."

"Hmmm if They Don't Want Us To Wear Those Clothes Why Make GTL Shirts," he wrote.

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Sorrentino and his fellow Jersey Shore castmates often wear Abercrombie clothing on the MTV reality show.

On Tuesday, Abercrombie issued a news release that read, in part, “We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. ... We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast and are urgently awaiting a response.”

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MTV also responded to Abercrombie in a statement issued Wednesday.

"It’s a clever PR stunt, and we’d love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television,” an MTV spokesperson said in a statement.

Jersey Shore's fourth season, set in Italy, debuted Aug. 4 to record ratings.

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