‘Jersey Shore’ Star Snooki Strikes Licensing Deal

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Fuzzy slippers, sunglasses, jewelry and more licensed products are being rolled out.

NEW YORK - Jersey Shore’s Nicole "Snooki" Polizzi has hired New York firm SRG Ventures to manage the rollout of licensed Snooki products – from fuzzy slippers to big sunglasses and jewelry, the New York Post reported Thursday. 

Denim, sportswear, lingerie, handbags, personal care, beauty products and home goods could also become part of the product lineup down the line, the paper said.

One early licensing deal is with Happy Feet, the company that makes the fuzzy slippers she wears on the show, according to the report. Snooki-designed styles with animal prints and neon colors have already sold well, it said.

Similarly, jewelry seller DiamondShark has been offering a limited edition New Year's "Party Ball" Snooki pendant. In the coming weeks, it will offer a Valentine's Day pendant bearing Snooki's own design flair.

"Snooki has a passion for a lot of different products," the Post quoted SRG executive Stephen Goodman as saying. But: "We're being very strategic and selective about who we partner with.”

The Post cited an expert as warning that the Jersey Shore star not do too many deals. "If I were her, I wouldn't be gunning to be the next Martha Stewart just yet," Michael Stone of licensing consultant The Beanstalk Group told the paper, highlighting that reality TV fame can be fleeting. "I'd pick a product category or two."

 

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