Jersey Shore star Mike "The Situation" Sorrentino is suing Abercrombie & Fitch for $4 million, according to published reports.
Earlier this year, the clothing company issued a release saying that it would pay Sorrentino not to wear its clothing on the hit MTV reality series, which caused the personality to voice his unhappiness on Twitter. Following the announcement, Abercrombie & Fitch's stock dropped.
On Wednesday, attorneys for MPS Entertainment, which is co-founded by Sorrentino and his brother Marc, filed a lawsuit in Florida against Abercrombie & Fitch for using him and his reputation as part of a marketing campaign and using Sorrentino's catchphrases, such as "GTL" and "The Fitchuation," on its products.
In August, Abercrombie & Fitch issued a release titled "Abercrombie & Fitch Proposes a Win-Win Situation," saying: "We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans."
The statement continued: "We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response."