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Jersey spawns another reality show

Oxygen planning series called 'Jersey Couture'

You've heard of "Jersey Shore," now get ready for "Jersey Couture."

Oxygen is readying to launch an entry into the ranks of Jersey-reality fare with a new fashion-based reality show, joining Bravo's "Real Housewives of New Jersey," Style's "Jerseylicious" and, of course, MTV's "Jersey Shore."

The show follows a family that owns a formal wear shop (hmm, leopard print wedding dresses?).

Oxygen will likely announce the series at its TCA panel on Sunday.