Jetix rebrands as Disney Channel

Five channels in central and Eastern Europe to change

LONDON -- After taking full control of the shares in its majority-owned kids entertainment group Jetix earlier this year, Disney signalled Tuesday that it is winding down the Jetix brand, bringing five Jetix channels in central and Eastern Europe under the Disney Channel banner.

Disney Channel will replace Jetix channels in Hungary, Bulgaria, the Czech Republic, Slovakia and Bulgaria, increasing its distribution to 12 million households in the region. Jetix channels in other European territories will remain unchanged.

The move was announced Tuesday by Giorgio Stock, executive vp and general manager of Disney Channel in Europe.

Boy-skewed Jetix channels will be replaced by programs at pre-schoolers aged 2-5 and kids aged 6-14, including such shows as "Hannah Montana" and "Camp Rock."

"Central and Eastern Europe is a key market for the Walt Disney Company and launching Disney Channel is central to our strategic growth plan," said Stock.
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