Jill Brody Named Senior VP Worldwide Marketing Partnerships & Brand Integration at Paramount
As a consultant, she spearheaded such notable brand partnerships as LG Mobile for 'Iron Man' and 'Jockey for Anchorman 2: The Legend Continues.'
Paramount Pictures has named Jill Brody senior vp worldwide marketing partnerships and brand integration.
In her new post, Brody will be responsible for securing global marketing partners, developing opportunities and managing brand integration for Paramount films. She will report to LeeAnne Stables, president of consumer products and executive vp worldwide marketing partnerships.
Brody has worked with the studio for 13 years as a consultant, brokering brand-integration deals for film and TV. During that time, she delivered millions of dollars of marketing support for the studio’s most successful films and spearheaded such notable brand partnerships as LG Mobile for Iron Man, Jockey for Anchorman 2: The Legend Continues, esurance for Star Trek Into Darkness, American Airlines and Hilton Hotels for Up in the Air and most recently Crush Soda for Teenage Mutant Ninja Turtles.
"Jill has been a key contributor to our success in the marketing partnerships area for many years," Stables said. "We are thrilled to have her immense talent for developing corporate relationships at Paramount full time."
Previously, Brody was director of national promotions at E!, where she worked on many of the channel’s franchise properties to develop deals with such brands as Jaguar, Budweiser, Maybelline and L'Oreal. Before that, she was director of new business development, securing long-term, cross-divisional marketing partnerships for Universal Studios. She also has held posts at Conde Nast and Grey Entertainment.