Jim Packer, Ron Schwartz to Jointly Run Lionsgate Home Entertainment
The promotions follow major DVD releases for 'Hunger Games' and 'Divergent' movies
As Lionsgate's library of 15,000 titles produces a $1 billion-a-year business, the mini-studio has promoted Jim Packer and Ron Schwartz to be co-heads of its worldwide home entertainment division.
The two execs will jointly run the division as Packer remains president of worldwide TV and digital distribution and Schwartz is promoted to president of Lionsgate home entertainment. Schwartz was last year named president and general manager of Lionsgate home entertainment as the mini-studio moved to distribute its product across a growing range of global digital platforms.
"Ron and Jim have complementary skills and experience, and they bring strategic vision, marketing acumen and operational expertise to the opportunities created by fast-changing home entertainment consumption patterns,” Steve Beeks, Lionsgate co-COO and motion picture group president said in a statement about operating in an expanding streaming and SVOD universe.
Lionsgate has continued to exploit new digital distribution windows, including EST, VOD and day-and-date theatrical/VOD as The Hunger Games, Twilight and Divergent titles become major home entertainment properties.