Jimmy Kimmel's 'Movie: The Movie' Now Playing in Theaters
Appropriately enough, Jimmy Kimmel's Movie: The Movie is now playing in movie theaters.
The star-studded trailer, first revealed on Kimmel's post-Oscar show, is now running during the pre-show on approximately 5,686 screens in 650 Screenvision theaters around the country. Movie: The Movie, which counts Meryl Streep, George Clooney, Tom Hanks, Martin Scorsese and Helen Mirren among its A-list cast, can be seen on both PG-13 and R-rated screens through April 26 via a partnership with the cinema advertising company.
Since its late February debut, the nine minute trailer for "the biggest, most star studded and spectacular non-existent film the world has ever seen" has garnered more than 14.5 million views on YouTube alone. (It also appears on Hulu and ABC.com.) Its in-show appearance on Kimmel's heavily-hyped Academy Awards special, which also featured a spoof with Oprah Winfrey, was viewed by more than 5 million live viewers, the second largest show in Jimmy Kimmel Live's 10 season history.
The celebrity-packed video has become a staple for Kimmel, who recognized its potential to reach younger viewers who didn't necessarily watch late-night TV before much of his late night competition. Such early digital standouts as "I'm F--ing Matt Damon" and its response, "I'm F--ing Ben Affleck" -- which included cameos from the likes of Cameron Diaz and Harrison Ford -- have generated more than 30 million views each over the last half decade.
To date, Kimmel's YouTube channel has garnered 530 million video views for its mixture of show clips and pretaped videos, which can cost between $5,000 and $100,000 to produce (the majority fall within the $5,000 to $20,000 range).
"I think celebrities saw that they could be part of something that was a big deal and they got to be funny. Everybody wants to be funny," Kimmel told The Hollywood Reporter in a cover story last June, adding that publicists get calls from their clients asking why they weren't in the videos.