Pret-a-Reporter

Joe Jonas' Steamy New Guess Ads Will Get You Through the Week

Courtesy of Guess

And maybe next week too.

Joe Jonas sailed straight from his Jonas Brothers days to life as the quirky-cool frontman for DNCE, failing to take the sex symbol detour that the younger Jonas, Nick, did when he entered his solo career. 

However the "hot Jo Bro" has finally earned his moment in the sexy spotlight. The 27-year-old stars alongside model Charlotte McKinney in Guess' latest underwear ads, showing off the black-and-white skivvies from the brand's new Hero men's line. The singer — who just became Instagram-official with Game of Thrones star Sophie Turner — showed off his oiled-up six-pack, which, honestly might just give Nick's infamous arms a run for their money. 

McKinney and Jonas were photographed by Yu Tsai for the shiny campaign, which seems to be targeting the millennial Calvin Klein crowd, and is set against an uber masculine backdrop of leather couches and stucco walls. The ads are a departure from Jonas' latest work, which includes a bug-eyed campaign for Diesel and wearing cheetah-print bathrobes while performing in Times Square for New Year's Eve. For all other occasions, stylist Avo Yermagyan (who styled the Guess campaign and also works with Nick and Demi Lovato) keeps him looking colorful.

Regardless of the reason for Joe's sexy changeup, we're all for it. 

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