Joost aims at Web video via legal P2P

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The peer-to-peer video platform formerly known as the Venice Project unveiled its official name Tuesday.

Dubbed Joost, the video Web site serves as a TV distribution platform offering broadcast-quality content using the interactive tools of the Web. Operating through a legal P2P system, the platform guarantees copyright protection to content owners and creators.

"People are looking for increased choice and flexibility in their TV experience, while the entertainment industry needs to retain control over their content," Joost CEO Fredrik de Wahl said. "With Joost, we've married that consumer desire with the industry's interests."

Developed by Skype creators Niklas Zennstrom and Janus Friis, Joost is available now in private beta testing.
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