Josh Greenstein Joins Sony as President of Worldwide Marketing and Distribution
He assumes the role previously held by Jeff Blake
Sony has hired former Paramount exec Josh Greenstein as president of worldwide marketing and distribution, the role previously held by Jeff Blake.
He'll oversee the day-to-day management of SPE's worldwide theatrical marketing and distribution activities.
Greenstein most recently worked as chief marketing officer for Paramount Pictures and earlier served as co-president of marketing. Prior to those roles, he was executive vp creative advertising. And before joining Paramount, he served as head of marketing for Dimension Films.
"I am looking forward to working with the many talented people at SPE. I would like to thank Brad Grey and Rob Moore for the incredible opportunities and leadership they provided me while working for them over the last nine years at Paramount," said Greenstein in a statement. "Looking ahead, I am excited to join SPE's Motion Picture Group to create compelling and impactful marketing and distribution campaigns that will reach audiences and help SPE deliver at the global box office."
While at Paramount, Greenstein spearheaded the marketing campaigns for The Wolf of Wall Street; World War Z; Teenage Mutant Ninja Turtles; Transformers: Age of Extinction; Mission: Impossible — Ghost Protocol; Flight; Star Trek Into Darkness; Paranormal Activity; True Grit; The Fighter; and Anchorman 2: The Legend Continues.
"We seized the opportunity to attract someone of Josh's caliber to lead marketing and distribution for the Motion Picture Group," said Michael Lynton, chairman and CEO of Sony Pictures Entertainment, in a statement. "Josh will be instrumental in helping to implement the vision we have for our motion picture business as we utilize cutting edge and innovative approaches to drive audiences to theaters."
Blake exited the position in July after 22 years with the studio. The move, which had been rumored for several months, left the studio without a head for its worldwide marketing and distribution. Sony's worldwide distribution head Rory Bruer took over Blake's duties on the distribution front in the interim, while marketing chief Dwight Caines handled Blake's marketing domain.