Just Jared, KIIS-FM Form Partnership
“We are exploding with ideas right now, and see this as a launch pad for so many things,” says Julie Pilat, music director for KIIS FM.
Celebrity entertainment Web site Just Jared, owned by Jared Eng and his brother/CEO Jason Eng, and KIIS FM's 102.7 have formed a partnership to share breaking news, resources and content to maximize the strength and reach.
“The strength of this partnership is about the influence of KIIS and Just Jared’s average collective audience across all assets of more than 10.8 million people per month (according to Arbitron, comScore, and Omniture). That really opens doors for unlimited opportunity and creative development, not only for our brands but for artists as well," says VP of programming for KIIS FM in Los Angeles, John Ivey, in a statement.
“We are exploding with ideas right now, and see this as a launch pad for so many things,” says Julie Pilat, music director for KIIS FM. “Our first step is launching a nightly feature on KIIS FM with JoJo on the Radio, ‘The Night Time Sleaze.’ It’s an evening celebrity/entertainment report. Just Jared provides the content and goes live on the air with JoJo. Karli Henriquez (a long time part of JoJo’s show on KIIS) will fill in as the official Just Jared West Coast Reporter for breaking news.”
In addition to the nightly on-air feature, Just Jared and KIIS FM will utilize Karli to cover entertainment events and red carpets in Los Angeles on behalf of both, reporting across all of KIIS FM’s and Just Jared’s assets (on-air, blogs, Facebook and Twitter).
A weekly “New Music Monday” feature will soon launch. This will also live on all of the combined assets and will feature new artist interviews, performances and exclusives and debut new music as the KIIS FM and Just Jared “Must Listen of the Week” Pilat continued, “Imagine the invaluable exposure this massive platform offers new artists.”
An example of how the collaboration will be utilized to maximize reach for both will be seen at KIIS FM’s infamous pop music festival, Wango Tango, happening at Staples Center in Los Angeles on May 14th. Just Jared will have an exclusive lounge set up backstage inside the event celebrity/artist gifting suite. All exclusive content generated and gathered in the “Wango Tango Just Jared Lounge” will be delivered by the partners to their devoted audiences for maximized reach and distribution.
About the relationship, Jason Eng, CEO, Just Jared, Inc. says, “We are thrilled to be teaming up with KIIS FM on this partnership as music and pop culture will forever be intertwined. KIIS FM is always on the pulse of music in Los Angeles and we're excited to bring our positivity for the latest entertainment news to its millions of listeners. We think the Just Jared readers are going to love this opportunity to be Just Jared listeners as well.”