Justin Bieber, Jason Bateman and Halle Berry Join EIF's Think It Up Telecast

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The list of celebrity presenters and performers grows for the live broadcast, which will air on ABC, CBS, Fox and NBC.

EIF’s new educational initiative Think It Up has locked in performers Justin Bieber and Kacey Musgraves to perform at its “roadblock” fundraising telecast along with Jason Bateman, Halle Berry, Julie Chen, Terry Crews, Jennifer Garner, Taylor Lautner, Joe Manganiello, Seth Meyers and J.K. Simmons.

The one-hour telecast will air simultaneously on ABC, CBS, Fox and NBC from the Barker Hangar at the Santa Monica Airport on Sept. 11 at 8 p.m. ET/PT and 7 p.m. CT.

Previously announced participants include Kristen Bell, Stephen Colbert, Scarlett Johansson, Matthew McConaughey, Gwyneth Paltrow, Jeremy Renner, Ryan Seacrest and Jessica Williams.

The live telecast is being produced by Jesse Ignjatovic and Evan Prager for Den of Thieves, working with Entertainment Industry Foundation producers. The event is launching with the intent to create new energy around education in the U.S. with a fundraising element in place via thinkitup.org, a first-of-its-kind platform to fund student-powered, teacher-led learning projects in partnership with DonorsChoose.org. 

Think It Up’s major supporters include Staples, the Bill & Melinda Gates Foundation, ExxonMobil and Ashoka’s Start Empathy Initiative.

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