Justin Bieber Launches Digital 'Hearts Across the Web' Charity Campaign (Video)

10:17 AM PDT 9/14/2011 by Jethro Nededog

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The pop star's goal is to reach 500,000 participants.

Justin Bieber has launched an online campaign called “Hearts Across the Web,” in which Give Back Brands, the company behind the star’s fragrance, Someday, will help build 50 schools for the charity, Pencils of Promise, once they reach 500,000 participants.

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Fans are encourage to visit justinbiebersomeday.com and upload their picture to join a digital “Chain of Hearts.”

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Bieber has been working with Pencils of Promise for more than a year. The organization helps to build schools for underprivileged communities in developing nations. And once built, it continues to ensure the schools are successful by providing resources and working with partner organizations.

Email: Jethro.Nededog@thr.com; Twitter: @TheRealJethro