Since arriving in stores less than two months ago, One Less Lonely Girl nail lacquer shades, inspired by Justin Bieber's songs, has sold-out of more than 1 million bottles, USA Today reports.
Nicole by Opi, the makers of the nail polish, has shipped triple the number of bottles to meet consumer demand.
The 14 shades of polish should be in stores Friday, just in time for Bieber's buzzed-about Never Say Never movie to hit the big screen.
According to USA Today, the shades include a heart-filled glitter hue Step 2 the Beat of My Heart.
In the new issue of The Hollywood Reporter
, Tom Bennett, president of Universal-owned Bravado, which licenses and manufactures Bieber’s diverse product line, says Bieber has achieved boy band-level sales as a solo artist, generating revenue in the hundreds of millions.
“We’re selling millions of calendars, posters have been humongous, dolls and millions upon millions of T-shirts,” he says. “And it’s a global phenomenon. We had a seven-figure order for trading-card packs in Israel.”
Not bad — Israel only has 7 million citizens.
The demand for Bieber product is so intense, Bennett says, that Bravado wasn’t able to manufacture and ship the millions of dolls ordered by North American stores in time for Christmas. Faced with the harsh reality of a Bieber-less Christmas, retailer Toys “R” Us made the brash decision to ship the product itself. “They paid to air-freight the dolls,” Bennett says. “It cost them a lot of money, but they were able to advertise that they were the first retailer in America to sell the Justin Bieber doll. They had lines around the block in most of their stores.”